You know exactly what you should be doing — so why aren’t you doing it?
Jonathan Doyle shares the uncomfortable truth he gives the executives he coaches: if you’re not acting, it’s because it doesn’t matter enough to you yet. Drawing on a coaching conversation from this week, a friend’s heroic witness, Thoreau’s “quiet desperation,” and the one question that cuts through everything: what would you genuinely sacrifice for?
“What will happen to you if this never changes?”
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Transcript
Well, hey there, my friend.
Speaker:Jonathan Doyle with you.
Speaker:I'm so pleased you've joined me for another episode of the Daily podcast.
Speaker:Have you noticed that when you begin to change things in your life, they
Speaker:don't always necessarily change as quickly as you'd like them to?
Speaker:Have you noticed that in your life you'll sometimes sabotage
Speaker:and undermine your own progress?
Speaker:Well, the good news is you've come to the right place, 'cause I've been
Speaker:doing this for many years, and I wanna share with you some insights
Speaker:about why this may be the case.
Speaker:I had the pleasure during the week of coaching a young lady in a high-powered
Speaker:sales position, and we're talking about this challenge that she kept
Speaker:having, which she was saying, "I get up every day, the alarm goes off, and
Speaker:I have all these things that I really wanna do, but I'm not doing them.
Speaker:Why am I not doing them?
Speaker:I know what I should do, but I'm not doing it." Here is the uncomfortable
Speaker:truth, and maybe this is applicable to your life at some level too.
Speaker:If you're not doing the things that you say that you need to be doing
Speaker:to move yourself forward in some significant area of life, well, this
Speaker:is the great uncomfortable truth.
Speaker:It's simply because at this stage it doesn't matter enough to you.
Speaker:Now, that's a hard truth because we think we're rational beings, right?
Speaker:We're kinda like, "Well, I know what I want, and why would I
Speaker:undermine myself?" If you really want something and it's genuinely
Speaker:important to you, you will find a way.
Speaker:Many years ago, I had a dear friend who was suffering from a very serious kidney
Speaker:disease, and they required dialysis and I think from memory, I think it was twice
Speaker:a day, definitely once a day, and they had to go into the clinic all the time
Speaker:to have this done, and they were heroic.
Speaker:This person just h- was an absolute saint and still managed to work and,
Speaker:and, uh, contribute to people, and it was just an incredible witness.
Speaker:But I remember them sorta saying to me that you don't get a choice with dialysis.
Speaker:It's like, it's just, it's a non-negotiable.
Speaker:It's if you don't go, then the consequences are dramatic and,
Speaker:of course, very, very serious.
Speaker:And that stuck with me for many years, and I often used to say to people that
Speaker:you don't get a choice in that, right?
Speaker:It's an absolute non-negotiable.
Speaker:Now, I don't wanna make light of that situation, but if you want transformation
Speaker:You have to some degree, at to some degree, get yourself into that position
Speaker:where the change that you say you want, you, you have to make it important enough
Speaker:to actually do the difficult things.
Speaker:The weird thing about personal development growth is that the principles,
Speaker:the meta principles are so simple.
Speaker:They're so simple that anybody can understand them, but it raises the obvious
Speaker:point that the vast majority of people don't do something magnificent with this
Speaker:one precious life they've been given.
Speaker:And I think it's because they're just not in touch with what's important for them,
Speaker:and I don't want you to make that mistake.
Speaker:And in this message today, I'm really committed to discussing with
Speaker:you the question of how in touch are you with what you truly say is
Speaker:most important to you, and are you living in congruence with that?
Speaker:Sometimes you just need a reminder, sometimes you just need a message like
Speaker:this one today to remind you, hey, look, you can say whatever you want.
Speaker:Talk is kinda cheap, right?
Speaker:It's easy to write a goal.
Speaker:It's easy to write something down or to tell people you're gonna change
Speaker:But what really matters is the action.
Speaker:We can articulate to ourselves all sorts of stories, but what actually matters
Speaker:is the action, and what will compel the action is a reason strong enough
Speaker:to get you to change your behavior.
Speaker:See, if you're hitting that snooze button day after day, it's because
Speaker:you have attached a greater value to comfort and pleasure than you
Speaker:have to the hard, difficult grind of doing what needs to be done.
Speaker:Is that a hard truth?
Speaker:Like, it may not be the snooze button, it may be diet, it may be financial,
Speaker:it may be compulsive shopping, it may be doom scrolling and wasting time.
Speaker:If you want a behavioral change, you've gotta get leverage on yourself.
Speaker:Now, I remember one speaker years ago saying, asking the question, "What will
Speaker:happen to you if this doesn't change?"
Speaker:See, sometimes changing can seem so big and hard and difficult, people get lost.
Speaker:They're like, "Well, I don't know what to do. Where do I start? And what…" A
Speaker:better question sometimes is, what will happen to you if this never changes?
Speaker:Is there an aspect of your life that is holding you back?
Speaker:And, and what is that going to cost you in the future if it never changes?
Speaker:A year from now, five years from now, 10 years from now, if your health is the
Speaker:same way, if your career is the same way, if your core relationships are the same
Speaker:way, are you going to be okay with that?
Speaker:And maybe you are, and maybe this is the wrong podcast to listen to, because
Speaker:there's something in many of us that listen to this content that wants
Speaker:perpetual, continual growth, change, so we can contribute and live more fully.
Speaker:But we have to get really clear about what honestly drives us.
Speaker:And are the things that you say are important to you, are
Speaker:they important enough for you to do the things that change?
Speaker:And I have said this on pretty much every podcast for the last decade,
Speaker:and my wife said this to me during the week 'cause she's making some
Speaker:incredible changes in her life at the moment which are just awesome.
Speaker:And she said to me, you know, "You've been saying this to me for years." I said,
Speaker:"Which part?" She said, "The part that you'll never feel like it." Like, if I
Speaker:just could give you that gift today, that if you're ever in the personal development
Speaker:journey wondering why it's hard, well, the answer to that, it's because it's hard.
Speaker:You see, if it wasn't hard, I know this sounds like a cliche,
Speaker:but everybody would do it, right?
Speaker:So when you look around you and you notice that most people, as the famous
Speaker:metaphysical writer Henry David Thoreau said, "The great mass of people lead lives
Speaker:of quiet desperation." Quiet desperation, this sort of, sort of suppressed sense
Speaker:of, "Oh, this life is just too stressful.
Speaker:It's not what I wanted.
Speaker:I didn't think I'd end up here." But they just accept it, and
Speaker:you don't have to do that.
Speaker:And I think I heard something else during the week which was really interesting,
Speaker:was that, you know, if, if you want to know what is most important to you or if
Speaker:you want to know what you should want, ask yourself what you would genuinely be
Speaker:prepared to sacrifice for What would you genuinely be prepared to sacrifice for?
Speaker:Because there are certain things that you will sacrifice for.
Speaker:Maybe your family, your children, your, your spouse, or a boyfriend or a
Speaker:girlfriend, but there's, there's been times in your life when you have done
Speaker:something difficult because there was something that was important to you
Speaker:or someone that was important to you.
Speaker:So the life that I live and the training and, you know, the, the work and, is
Speaker:because I, I've accepted that to live an uncommon life and to serve more people and
Speaker:to grow, it's just this is the sacrifice.
Speaker:Like, you know, this is the way that I live, is to constantly do difficult
Speaker:things in the pursuit of opportunities to serve more people and to mirror and
Speaker:to be, have integrity in what I teach, that I've actually lived it myself.
Speaker:And so I sacrifice for that, and I do it every single day without
Speaker:fail, like, just constantly.
Speaker:If you followed me around for a day, you'd see that, and I want that for you, okay?
Speaker:So let me sum this up for you.
Speaker:Let's keep it really clear.
Speaker:If there is some area of your life, it could be your health and fitness, your…
Speaker:It's usually in the big three, right?
Speaker:Which is health and fitness, finance and career, or relationships.
Speaker:You know, all of us as humans usually want to improve one of those.
Speaker:Even world-level athletes with the most amazing physiques are always
Speaker:trying to improve, and even, you know, business people who make a
Speaker:lot of money don't tend to stop.
Speaker:They're always like, "How can I grow this? How can I do more?" And when
Speaker:you have great relationships, have you ever said to yourself, "Well,
Speaker:I wanna back this off a bit. I want this relationship to be worse"?
Speaker:No, we're, we're designed for abundance and for growth and connection.
Speaker:So in one of those three areas of your life, if you're not where you
Speaker:want to be, then you kinda gotta sit with yourself for a while and have
Speaker:a really honest conversation with yourself and say, "Maybe, maybe I don't.
Speaker:Maybe this isn't that important to me.
Speaker:Maybe I'm living someone else's dream.
Speaker:Maybe this thing, my life's changed a bit.
Speaker:Maybe this doesn't matter." But what does matter to you?
Speaker:What would you sacrifice for?
Speaker:What would be strong enough for you that you would never
Speaker:hit that snooze button again?
Speaker:Not saying there aren't times when we should rest, it's not what I mean.
Speaker:But what would be powerful enough to keep you going when it's difficult?
Speaker:And until you can answer that question, you're going to keep getting the same
Speaker:results, and I don't want that for you.
Speaker:Okay.
Speaker:Follow me on Instagram, jdoylespeaks, YouTube, jdoylespeaks, the
Speaker:website, jonathandoyle.co.
Speaker:If you like the podcast, please subscribe.
Speaker:Share this with some family and friends.
Speaker:I'm posting every single day on Instagram and on YouTube.
Speaker:Hope you can follow.
Speaker:There'll be links in the show notes.
Speaker:But God bless you, my friend.
Speaker:This is The Daily Podcast.
Speaker:My name's Jonathan Doyle.
Speaker:You and I are gonna talk again tomorrow