One of the most important areas of personal development is the area of core relationships and who we choose to spend the most time with. So often in life people just cruise along and don’t think about some of the most important factors driving their success or lack of success. During the second half of the 20th century many prestigious universities in the US began to conduct what would later be called Reference Group Studies. Reference Groups is a fancy name for the groups of people against which we ‘reference’ our behaviour. We tend to look at the people we spend the most time with and semi-consciously adjust our behaviour against their behaviour. As I like to say in live seminars, in life we tend to end up earning roughly the same as our closest friends, driving similar cars and living in similar places. Have you also noticed that most drug users tend to be surrounded by other drug users? If this is true then its reasonable to suggest that we need to spend some time really looking closely at the people we tend to associate with the most. In this short interview I explore […]

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