An entrepreneur told Jonathan Doyle the one thing he knew for certain: “I don’t want to be average.” The answer turned out to be ancient — Aristotle’s idea that we become what we repeatedly do — and devastatingly simple. List what the average person does, and stop doing it; then start building a bank account of uncommon things, like a minus-three-degree run at 4:30 in the morning.
“If you want uncommon results, you have to do uncommon things.”
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Transcript
Well, hey there, my friend.
Speaker:Jonathan Doyle with you once again.
Speaker:Welcome to the show.
Speaker:I am stoked you are here.
Speaker:Let us pray together that there will be some blessing here for you
Speaker:today, something useful that, uh, the great God that animates this
Speaker:cosmos will-- is, is so interested in the movement of the stars and also
Speaker:simultaneously, at the same time, uh, it's a tautology, in your life as well.
Speaker:And let's trust that something in this short message is gonna
Speaker:be a huge blessing to you today.
Speaker:I wanna share with you a very quick interaction I had recently.
Speaker:I was coaching, uh, this person, and often I find in coaching
Speaker:with executives and entrepreneurs they're, they're often really good
Speaker:at knowing what they don't want.
Speaker:Really good at knowing what they don't want.
Speaker:Uh, what they do want is kind of the start of the magic.
Speaker:You gotta help them get there.
Speaker:But often all of us can be like this.
Speaker:"Well, I don't want this. I definitely know what I don't want."
Speaker:Technically, this is to do with what we call towards goals, away goals.
Speaker:It's a story for another day.
Speaker:But in this interaction, they're telling me that the one thing they really
Speaker:didn't want, the most awful thing they could think of, the thing that was…
Speaker:I said, "Well, you know, what do you want?" And they couldn't get there.
Speaker:"Then what don't you want?" And they said, "Well, I don't wanna be average."
Speaker:That was really interesting A- and this person is a, is an entrepreneur, and
Speaker:I'm, I'm talking to them, and I- we're working through a whole bunch of stuff.
Speaker:We had a, a fantastic meeting together.
Speaker:But I went away from it thinking, "That's really interesting.
Speaker:They don't wanna be average." And I'm thinking, "How do I work with that?"
Speaker:'Cause we meet up regularly, and I'm thinking, "How do I come at that?
Speaker:What are the, what are the tools and the strategies that you would do when someone
Speaker:says, you know, 'I know what I don't want.
Speaker:I don't wanna be average?'" And the path of my life has led me
Speaker:through so many interesting, I guess, ideas and philosophies.
Speaker:And in my second master's program, I did a second master's degree in philosophical
Speaker:anthropology, and I got to study classical philosophy at a pretty deep level.
Speaker:And one of the key things that I took away from it that really has impacted my
Speaker:life, and I've shared it with hundreds of thousands of people in live events, is
Speaker:this idea from Aristotelian metaphysics, which I'm sure you wanted to know about.
Speaker:It's basically this classical Greek idea that we become what we do.
Speaker:So that may sound shockingly obvious to you, but pr- tell, pr- promise
Speaker:you, my friend, most people live their entire lives completely divorced
Speaker:from the power of that statement, that we become what we repeatedly do.
Speaker:So this was Aristotle's, one of his big ideas, because I've shared this in
Speaker:previous messages, but basically the Greeks were interested in, you know,
Speaker:you know, like, the heroes of Greek mythology, some of you would be familiar
Speaker:with, like, the great stories, uh, the great epics a- and the belief that there
Speaker:were these incredible men and women ordained by the gods to do certain things.
Speaker:And in early Greek philosophy, they were trying to figure out, you know,
Speaker:are people just born a particular way?
Speaker:Do the gods of Olympus just, you know, the great heroic figures of great
Speaker:tragedies, did God, did, did the gods just make them virtuous and courageous?
Speaker:You know, they wanted to know, are, are we born a particular way?
Speaker:And then once we're born that way, and the gods make us that way, are we stuck there?
Speaker:And so the question that Aristotle was asked was: How does the
Speaker:courageous person become courageous?
Speaker:'Cause courage was a value that was very important in that
Speaker:culture, and they were curious.
Speaker:Did Zeus just make someone magically courageous, and other, the next person
Speaker:standing next to them, they missed the lightning bolt, the thunderbolt,
Speaker:and they weren't courageous?
Speaker:And Aristotle famously said, "Well, it's simple. The courageous person
Speaker:does courageous things." And that may sound so simplistic, but it
Speaker:was, like, early philosophy, right?
Speaker:It's two and a half thousand years ago, relatively early in the philosophical
Speaker:movement, was this idea that if you wanna become something, do the things
Speaker:that are congruent with that becoming.
Speaker:That's a good little phrase.
Speaker:If you wanna become something, do the things that are
Speaker:congruent with that becoming.
Speaker:So when this entrepreneur says to me, "I don't wanna be average," then eventually,
Speaker:a few days later, I m- I must be slow, it took me a while to get there, but
Speaker:I'm like, "Well, then why don't we begin by not doing average things?"
Speaker:Not doing average things.
Speaker:If you don't want to be average, then make a list of what are average things?
Speaker:What does the average person do?
Speaker:What do they do with their time?
Speaker:What do they do with their health?
Speaker:What do they do with their diet?
Speaker:What do they do with their career?
Speaker:What do they do with their relationships?
Speaker:And it's not about judgment.
Speaker:It's, no one's better than anybody else.
Speaker:Everybody is equal in dignity, worth, and value in the eyes of God.
Speaker:We are all children of God, all co-equal in dignity, value, and worth.
Speaker:But we also have this radical freedom to decide what we do with
Speaker:the gifts that we've been given.
Speaker:So if you don't wanna be average, just, just ask yourself, "Well, what
Speaker:does, what does the average person do?
Speaker:What do they earn?
Speaker:How much do they save?
Speaker:Where do they invest?
Speaker:What do they do in their free time?
Speaker:What do they do with their, their morning routines?
Speaker:What time do they wake up?" And then once you've got a full list
Speaker:of all those average things, this is where it gets really complex.
Speaker:You ready?
Speaker:Don't do them.
Speaker:That's it.
Speaker:That's the brilliant strategy.
Speaker:Don't do those things.
Speaker:And of course, conversely, if you wish, if there's anything in you, and I'm sure
Speaker:there is if you are listening to this kind of podcast, if there is anything
Speaker:in you that wants to be fractionally uncommon, then here is the greatest, most
Speaker:radical, life-changing, epoch-shattering piece of news you are gonna hear.
Speaker:Try this.
Speaker:You ready?
Speaker:Do uncommon things.
Speaker:Do uncommon things.
Speaker:You're familiar with people like David Goggins, right?
Speaker:I love Goggins, I just do.
Speaker:Met him in person once and, uh, read his books, and his audiobooks are great.
Speaker:I, I just, I just love it, all of it.
Speaker:It's unhinged.
Speaker:I love it.
Speaker:And I've done not s- not quite as insane as him, but I've done
Speaker:a lot of pretty crazy physical stuff and, like, he's just…
Speaker:He, he, he has this saying where he says, "Be uncommon amongst uncommon
Speaker:people." So he took it to another level.
Speaker:He went and associated with some of the most uncommon athletes in
Speaker:the world, and then tried to take it up another level from there.
Speaker:But the base message was, do things that most people won't do.
Speaker:Yesterday morning it was about minus four degrees, and if you saw my Instagram story
Speaker:yesterday @jdoylespeaks, you would see me, uh, running down the street at about 4:30
Speaker:in the morning singing to myself, "It's minus three, it's minus three," 'cause it
Speaker:was minus three, and it was pitch black.
Speaker:And I can promise you, when I was standing in my warm, toasty garage
Speaker:at, like, 4:15 AM, everything in me was like, "I need cookies.
Speaker:I want warm cookies and, and a nice drink and warm feet." And
Speaker:outside that door was minus four degrees, pitch black, no one around.
Speaker:It's so cold it hurts your lungs.
Speaker:And I got it done.
Speaker:I just ran.
Speaker:You can see it.
Speaker:You can see it every day, 'cause I don't wanna teach you anything I don't do.
Speaker:And I'm like, I just build this bank account of slightly uncommon things
Speaker:and sometimes very uncommon things.
Speaker:So are you with me?
Speaker:If, if you can identify what you don't want, then don't do
Speaker:the things that go with it.
Speaker:You know, I, I gotta be careful what I say.
Speaker:I don't wanna upset anybody, but, um, you know, I was, I was in the
Speaker:shopping center the other day, and I just saw so many unhealthy people.
Speaker:Now, I'm not judging them.
Speaker:I don't know their story.
Speaker:I don't know what might have happened or tragedies, but, but it was pretty
Speaker:obvious that the cross-section, the average person was pretty unwell.
Speaker:Like people just, you know, on, on walking frames in their 60s and, and I don't--
Speaker:Look, again, I'm being sensitive here.
Speaker:I don't know everyone's story, but, but as a general rule, there was a
Speaker:lot of people just looking not great.
Speaker:And I just wonder, if you, if you went back through all of that and looked at a
Speaker:lifetime of decisions, what do you think you would see over a long period of time?
Speaker:What do you think these people did with their bodies, their, their, their, their
Speaker:food, their, their lifestyle choices?
Speaker:Friends, look, I gotta be-- I'm trying to be careful here.
Speaker:Everybody's gotta have something.
Speaker:I like cigars.
Speaker:I don't drink alcohol, but I do like a good cigar now and then,
Speaker:and, and Karen, my wife, she tells me, she goes, "You'll die.
Speaker:You, you'll-- If you die." I go, "Karen, it's one cigar." Like, if
Speaker:I die, uh, that's, that's bad luck.
Speaker:Like maybe I trip over a box of cigars and bang my head, and I get it.
Speaker:Like, you know, I could-- I-- By the grace of-- By the will of God, I
Speaker:could be gone in, in 10 minutes' time.
Speaker:Who knows, right?
Speaker:I get that.
Speaker:But I do get that, that in general, if you do certain things regarding your
Speaker:health and energy, you will probably get a different set of outcomes over time.
Speaker:There'll always be exceptions, but can we agree together that's probably true?
Speaker:So if you want uncommon results, you have to do uncommon things, and I can
Speaker:say that, I can scream it from the rooftops, but until people make that
Speaker:personal choice, nothing's gonna change.
Speaker:So my will for you, my heart for you is if you don't wanna be average anymore, then
Speaker:you must stop today doing average things, and you must begin an apprenticeship
Speaker:in self-mastery and discipline and begin to do unusual and uncommon things
Speaker:if you want extraordinary results.
Speaker:All right, I'm doing another one of these tomorrow, so make sure
Speaker:you've hit subscribe so I'll have another one for you tomorrow.
Speaker:Find me on Instagram, jdoylespeaks, YouTube, Jonathan Doyle Speaks, on
Speaker:the website, jonathandoyle.co, and you and I are gonna talk again tomorrow