An entrepreneur told Jonathan Doyle the one thing he knew for certain: “I don’t want to be average.” The answer turned out to be ancient — Aristotle’s idea that we become what we repeatedly do — and devastatingly simple. List what the average person does, and stop doing it; then start building a bank account of uncommon things, like a minus-three-degree run at 4:30 in the morning.

“If you want uncommon results, you have to do uncommon things.”

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Transcript
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Well, hey there, my friend.

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Jonathan Doyle with you once again.

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Welcome to the show.

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I am stoked you are here.

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Let us pray together that there will be some blessing here for you

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today, something useful that, uh, the great God that animates this

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cosmos will-- is, is so interested in the movement of the stars and also

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simultaneously, at the same time, uh, it's a tautology, in your life as well.

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And let's trust that something in this short message is gonna

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be a huge blessing to you today.

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I wanna share with you a very quick interaction I had recently.

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I was coaching, uh, this person, and often I find in coaching

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with executives and entrepreneurs they're, they're often really good

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at knowing what they don't want.

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Really good at knowing what they don't want.

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Uh, what they do want is kind of the start of the magic.

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You gotta help them get there.

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But often all of us can be like this.

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"Well, I don't want this. I definitely know what I don't want."

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Technically, this is to do with what we call towards goals, away goals.

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It's a story for another day.

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But in this interaction, they're telling me that the one thing they really

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didn't want, the most awful thing they could think of, the thing that was…

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I said, "Well, you know, what do you want?" And they couldn't get there.

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"Then what don't you want?" And they said, "Well, I don't wanna be average."

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That was really interesting A- and this person is a, is an entrepreneur, and

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I'm, I'm talking to them, and I- we're working through a whole bunch of stuff.

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We had a, a fantastic meeting together.

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But I went away from it thinking, "That's really interesting.

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They don't wanna be average." And I'm thinking, "How do I work with that?"

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'Cause we meet up regularly, and I'm thinking, "How do I come at that?

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What are the, what are the tools and the strategies that you would do when someone

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says, you know, 'I know what I don't want.

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I don't wanna be average?'" And the path of my life has led me

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through so many interesting, I guess, ideas and philosophies.

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And in my second master's program, I did a second master's degree in philosophical

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anthropology, and I got to study classical philosophy at a pretty deep level.

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And one of the key things that I took away from it that really has impacted my

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life, and I've shared it with hundreds of thousands of people in live events, is

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this idea from Aristotelian metaphysics, which I'm sure you wanted to know about.

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It's basically this classical Greek idea that we become what we do.

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So that may sound shockingly obvious to you, but pr- tell, pr- promise

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you, my friend, most people live their entire lives completely divorced

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from the power of that statement, that we become what we repeatedly do.

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So this was Aristotle's, one of his big ideas, because I've shared this in

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previous messages, but basically the Greeks were interested in, you know,

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you know, like, the heroes of Greek mythology, some of you would be familiar

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with, like, the great stories, uh, the great epics a- and the belief that there

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were these incredible men and women ordained by the gods to do certain things.

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And in early Greek philosophy, they were trying to figure out, you know,

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are people just born a particular way?

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Do the gods of Olympus just, you know, the great heroic figures of great

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tragedies, did God, did, did the gods just make them virtuous and courageous?

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You know, they wanted to know, are, are we born a particular way?

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And then once we're born that way, and the gods make us that way, are we stuck there?

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And so the question that Aristotle was asked was: How does the

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courageous person become courageous?

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'Cause courage was a value that was very important in that

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culture, and they were curious.

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Did Zeus just make someone magically courageous, and other, the next person

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standing next to them, they missed the lightning bolt, the thunderbolt,

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and they weren't courageous?

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And Aristotle famously said, "Well, it's simple. The courageous person

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does courageous things." And that may sound so simplistic, but it

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was, like, early philosophy, right?

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It's two and a half thousand years ago, relatively early in the philosophical

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movement, was this idea that if you wanna become something, do the things

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that are congruent with that becoming.

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That's a good little phrase.

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If you wanna become something, do the things that are

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congruent with that becoming.

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So when this entrepreneur says to me, "I don't wanna be average," then eventually,

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a few days later, I m- I must be slow, it took me a while to get there, but

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I'm like, "Well, then why don't we begin by not doing average things?"

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Not doing average things.

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If you don't want to be average, then make a list of what are average things?

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What does the average person do?

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What do they do with their time?

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What do they do with their health?

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What do they do with their diet?

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What do they do with their career?

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What do they do with their relationships?

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And it's not about judgment.

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It's, no one's better than anybody else.

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Everybody is equal in dignity, worth, and value in the eyes of God.

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We are all children of God, all co-equal in dignity, value, and worth.

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But we also have this radical freedom to decide what we do with

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the gifts that we've been given.

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So if you don't wanna be average, just, just ask yourself, "Well, what

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does, what does the average person do?

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What do they earn?

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How much do they save?

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Where do they invest?

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What do they do in their free time?

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What do they do with their, their morning routines?

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What time do they wake up?" And then once you've got a full list

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of all those average things, this is where it gets really complex.

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You ready?

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Don't do them.

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That's it.

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That's the brilliant strategy.

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Don't do those things.

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And of course, conversely, if you wish, if there's anything in you, and I'm sure

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there is if you are listening to this kind of podcast, if there is anything

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in you that wants to be fractionally uncommon, then here is the greatest, most

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radical, life-changing, epoch-shattering piece of news you are gonna hear.

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Try this.

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You ready?

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Do uncommon things.

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Do uncommon things.

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You're familiar with people like David Goggins, right?

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I love Goggins, I just do.

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Met him in person once and, uh, read his books, and his audiobooks are great.

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I, I just, I just love it, all of it.

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It's unhinged.

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I love it.

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And I've done not s- not quite as insane as him, but I've done

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a lot of pretty crazy physical stuff and, like, he's just…

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He, he, he has this saying where he says, "Be uncommon amongst uncommon

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people." So he took it to another level.

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He went and associated with some of the most uncommon athletes in

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the world, and then tried to take it up another level from there.

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But the base message was, do things that most people won't do.

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Yesterday morning it was about minus four degrees, and if you saw my Instagram story

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yesterday @jdoylespeaks, you would see me, uh, running down the street at about 4:30

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in the morning singing to myself, "It's minus three, it's minus three," 'cause it

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was minus three, and it was pitch black.

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And I can promise you, when I was standing in my warm, toasty garage

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at, like, 4:15 AM, everything in me was like, "I need cookies.

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I want warm cookies and, and a nice drink and warm feet." And

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outside that door was minus four degrees, pitch black, no one around.

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It's so cold it hurts your lungs.

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And I got it done.

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I just ran.

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You can see it.

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You can see it every day, 'cause I don't wanna teach you anything I don't do.

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And I'm like, I just build this bank account of slightly uncommon things

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and sometimes very uncommon things.

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So are you with me?

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If, if you can identify what you don't want, then don't do

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the things that go with it.

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You know, I, I gotta be careful what I say.

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I don't wanna upset anybody, but, um, you know, I was, I was in the

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shopping center the other day, and I just saw so many unhealthy people.

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Now, I'm not judging them.

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I don't know their story.

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I don't know what might have happened or tragedies, but, but it was pretty

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obvious that the cross-section, the average person was pretty unwell.

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Like people just, you know, on, on walking frames in their 60s and, and I don't--

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Look, again, I'm being sensitive here.

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I don't know everyone's story, but, but as a general rule, there was a

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lot of people just looking not great.

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And I just wonder, if you, if you went back through all of that and looked at a

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lifetime of decisions, what do you think you would see over a long period of time?

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What do you think these people did with their bodies, their, their, their, their

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food, their, their lifestyle choices?

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Friends, look, I gotta be-- I'm trying to be careful here.

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Everybody's gotta have something.

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I like cigars.

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I don't drink alcohol, but I do like a good cigar now and then,

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and, and Karen, my wife, she tells me, she goes, "You'll die.

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You, you'll-- If you die." I go, "Karen, it's one cigar." Like, if

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I die, uh, that's, that's bad luck.

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Like maybe I trip over a box of cigars and bang my head, and I get it.

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Like, you know, I could-- I-- By the grace of-- By the will of God, I

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could be gone in, in 10 minutes' time.

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Who knows, right?

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I get that.

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But I do get that, that in general, if you do certain things regarding your

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health and energy, you will probably get a different set of outcomes over time.

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There'll always be exceptions, but can we agree together that's probably true?

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So if you want uncommon results, you have to do uncommon things, and I can

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say that, I can scream it from the rooftops, but until people make that

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personal choice, nothing's gonna change.

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So my will for you, my heart for you is if you don't wanna be average anymore, then

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you must stop today doing average things, and you must begin an apprenticeship

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in self-mastery and discipline and begin to do unusual and uncommon things

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if you want extraordinary results.

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All right, I'm doing another one of these tomorrow, so make sure

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you've hit subscribe so I'll have another one for you tomorrow.

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Find me on Instagram, jdoylespeaks, YouTube, Jonathan Doyle Speaks, on

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the website, jonathandoyle.co, and you and I are gonna talk again tomorrow

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