The series lands on the deepest layer. Jonathan Doyle on Oyserman’s identity-based motivation research — “people act not because of incentives, but because acting is identity-congruent; we do what people like us do” — and why the most driven people aren’t chasing goals, they’re protecting an identity. Including reference groups (why you must choose who gets your time), the answer he gave a struggling sales executive about the snooze button, and the series’ full arc closed: biology loads the gun, but meaning pulls the trigger.

“You don’t climb Everest today. But you start today.”

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Transcript
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Well, hello there, my friend.

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It's Jonathan Doyle.

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Welcome to The Daily Podcast.

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This is day five of our five-day series.

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If you're just joining us on day five, you may wanna jump

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back to the previous episodes.

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They're all short, but we are answering together the great question of what

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is it that explains why some of us are driven, motivated, passionate,

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inspired, chasing after things, giving our full attention and energy to what is

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significant for us, yet we observe that the vast majority of people don't do that.

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It's not a condemnation.

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It is not judgment.

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It is not arrogance.

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It is an observation.

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It is not saying anybody is better than anybody else.

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But you are given this one precious life, and you are given the freedom,

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the capacity, the ability to choose what your experience will be like.

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Yes, there are external forces.

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Yes, there are things that happen to us.

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I got a comment on YouTube the other day because I did an episode a couple

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of weeks ago, and it was about, uh, if you're not achieving what you

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want, it's because you're simply-- you don't care enough about it.

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A little blunt, but it came from a discussion I had with somebody in

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a high-level sales position who was telling me that they just keep hitting

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the snooze button all the time.

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They wanna get up.

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They have these things they, they know that they wanna do.

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And they asked me, like, you know, "Why don't I do it?" And I said, "Well,

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'cause you don't care." And they're like a bit shocked, and they go, "No, I do.

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I do.

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I do." I said, "No, you don't." Because let's say, for example, that somebody said

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to you, "Hey, um, if you get up tomorrow at three AM and come into town, I'm

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gonna give you a million dollars," you're not snoozing through the alarm, right?

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You're just not.

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You're just-- You're gonna go and… The night before, you're

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gonna go and buy 10 alarms, or you're not even gonna go to sleep.

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You're gonna have somebody run in there with a trumpet

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and, like, at two thirty AM.

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So the fact that we snooze through an alarm isn't because

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we have some genetic disorder.

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It's because whatever we say we're getting up for doesn't mean enough to us.

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It's that simple.

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So this person was kinda saying, you know, "What about people who suffer, and they've

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had this problem? They have mental illness and this and that and that." And I, I

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immediately understood from the comment that this person was obviously, you

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know, has been through a difficult time.

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And I didn't actually reply this way.

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I simply thanked them for the comment 'cause I don't like to just

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end up spending hours of my life arguing with people online ever.

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But my sense was, yes, y-you're correct.

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There are lots of people that have debilitating mental illness and, um,

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neurological problems and, uh, injuries and life setbacks and bankruptcies.

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But what I will say is that the path of history is strewn with people

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who have had obstacles like that and worse and still made something

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extraordinary of themselves.

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There's a guy on Instagram, I c- I have to… I'm trying to remember who's, who

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he is, but he's in a wheelchair, uh, obviously has some very, very significant,

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uh, disability Looks like he's been in the wheelchair his entire life and carries

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this profound disability, but just every day is producing content about faith and

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motivation, and it's quite extraordinary.

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And I just look at that and I think if somebody like that, or Nick Vujicic is

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another good example if you know his work.

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Like, all of us go through difficulties.

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Some people go through horrendous difficulties.

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But the idea that that is a guaranteed free pass from ever having to

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make something remarkable of your life, I just don't agree with.

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I think no matter what has happened to you, you can still

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find a way to contribute and grow.

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That's my firm belief.

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So thank you for listening to that little rant.

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So today we're gonna wrap up just tailing off from something yesterday.

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I talked a little bit about identity and how identity tends to drive so

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much of what characterizes people who are passionate and chasing

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goals and trying to really grow.

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So today we're looking at identity-based motivation.

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This is the research of Oyserman, and there's a quote here, and Oyserman says

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that people act not because of incentives.

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Remember we touched on that yesterday.

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That's sort of interesting.

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Does that sound a bit counterintuitive to you?

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You're like, "Oh, Jonathan, that's ridiculous."

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Like, if somebody offers you $1,000 to do something, within

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reason, you're gonna do it.

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Yeah, sure, but I'm talking about a lifestyle.

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I'm talking about just a general interfacing with reality itself.

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Incentives are gonna get you to do some things short term, but they're unlikely to

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carry you across an entire life project.

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You know?

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So, uh, let's give you the rest of this quote.

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He says, "People act not because of incentives, but because

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acting is," and this is good.

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You ready?

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"Because acting is identity congruent. We do what people like us do." I have talked

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for years about, uh, reference groups.

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I'm really working hard on this with my kids at the moment.

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Reference groups is simply that who we spend our most of our time with,

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because the research is clear that the people we spend most of our time

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with have a huge impact upon us.

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So you have to be super selective about who you are giving your time to.

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I don't mean that's arrogance.

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I don't mean you don't…

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Y- I mean, you still are, are kind and decent to everybody, but you

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do get a vote about who you wanna spend most of your time with because

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the people that you're around will have a profound influence on you.

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And in Oyserman's research here, he says, "People don't act because

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of incentives. They act because they wanna be identity congruent."

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And I said to my kids, like, "Have you noticed that, you know, that when you're

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in high school, that all the people smoking pot tend to hang out with all the

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other kids smoking pot, and all the kids who are trying to become Dux or magna

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cum laude or whatever, or get the highest results, tend to spend time around the

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kids who are doing all the after-school study, and the kids in the chess club

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tend to hang with the kids in the chess club, and, you know, the, the, the

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athletes tend to hang with the athletes?"

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'Cause we're a social species, and we tend to act in congruent ways

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to the people that are around us.

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So if you spend your time with really motivated, passionate, you know,

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encouraging, generous, kind, alive, healthy people, you're probably gonna

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pick up some of their behaviors.

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So this question here, and we wanna pair it with a quote from William James, who is

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seen as the father of modern psychology.

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He says, "Compared with what we ought to be…" Just listen to that language.

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Compared to what we sh- ought to be, should be, could be.

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Based on what?

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Based on the incredible potential that you have.

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He says, "Compared with what we ought to be, we are only half awake.

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We are making use of only a small part of our possible

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mental and physical resources.

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We are making use of a small part of our mental and physical

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resources." I love this quote.

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William James, way back at the dawn of modern psychology, saying, I

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love that line, "Compared to what we are, what we ought to be, we're only

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half awake." We're only using twenty percent, he says, of our capacities.

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Uh, can I share something with you today?

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My, uh, biometric data from my training said to me that my average resting heart

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rate is now fifty-five beats per minute.

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Friends, do you have any idea what that means?

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Like, the, the normal range for somebody my age is high sixties to seventies.

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My resting average heart rate is fifty-five.

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And I come from a background of, my grandfather died at

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forty-four of a heart attack.

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My father had his first heart bypass in his very early fifties.

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I'm fifty-two years of age.

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I have a resting heart rate of fifty-five.

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I walked to the studio today carrying a thirty-kilo backpack

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of s- with steel plates in it.

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I'm not saying any of that to impress you at all, and I, I hope you can sense that.

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What I'm saying to you is that my sense of identity and purpose has led me to

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train and live in a very particular way because, like William James says, I have

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no intention of living at twenty percent.

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No intention.

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Absolutely none.

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And I wanna encourage you, passionately encourage you, that what if this is true?

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What if you're living at twenty percent?

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That compared to who you could be, according to William James,

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what if you're half awake?

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So all of this is gonna, I guess, come down to this question for me of identity.

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Here we are at the end of this five-day questioning process.

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What's our question?

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What explains why some people are driven, passionate, committed,

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goal-chasing, and so many people settle and just settle for average?

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What explains it?

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Remember day one, we said, well, there's a genetic component, but you remember that

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word, your baseline is not your ceiling.

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Your baseline is not your ceiling.

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And how do we do it?

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We train ourselves, and we do it by getting small incremental wins.

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So you literally have to become an architect.

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You have to become an architect of your own life.

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So if you are not where you wanna be, if there's a grand remarkable

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future that you do want, but you are not there, what do you do?

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You start architecting a small set of wins.

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So I was able to, to do a 10K ruck pa- pack with 30 kilos of metal

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plates because, you know, at some point I, I, I went for a 5K run,

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and I built on that, and I built on that, and that builds identity.

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If you can match a core identity to a core purpose, you are gonna be a

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very long way to where you need to be.

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A core identity to a core purpose, you are going to be a very long

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way to where you need to be.

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So ultimately, I think the transformation comes through this,

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through identity and purpose.

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What explains why some of us are getting after it?

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In my-- if-- all I can do really is offer you what I know about

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myself, because that's the only real data that I've got to work with.

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I know why I'm here.

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I know why I'm here in this studio right now, because I genuinely hope

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that some of what I'm saying is going to encourage you, bless you, inspire

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you, help you to believe that there's something more that you could do,

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be, have, or achieve in your life.

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And then there's a deep sense that this is my identity.

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And you know the great thing about identity?

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The stronger it gets, the less you care about what anyone else thinks.

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You're just like, "This is who I've been created to be. This is my mission.

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I just wanna do this and help people, and that's what's gonna happen."

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So I want this for you.

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So as we finish The answer to the question of whether you need more drive

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or whether you feel you've got almost none is knowing what's important to you and

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then deciding if you wanna expend enough human effort and energy to pursue it.

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So you've gotta choose things that, to go after that are really

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meaningful to you, and then you build a series of small incremental wins.

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You don't get to the summit of Everest the first day.

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Maybe you only climb 100 meters.

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So you could be listening to me right now and your life

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could be in a terrible state.

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You could be financially wrecked.

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Maybe your health is terrible.

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Maybe your relationships are not where you need them to be.

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Can I tell you that you can turn this around?

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All you have to do is take the first incremental step.

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Optimize your health, get your sleep back, improve your energy and fitness.

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Stop putting dumb stuff into your body that's wrecking your

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energy levels and making you miserable and cranky all the time.

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Stop doing that.

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Start to get some good supplements, creatine, get your protein up, get

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your body right, get your sleep right.

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Choose to be around people that encourage you.

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Spend less time with anybody that is negative and pulls you down.

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Then start to do some small things that move you forward.

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Maybe you just save a little bit of money.

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Maybe you start training.

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Maybe you just join the gym, make the phone call, send the email, get started.

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That's all you have to do.

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You don't climb Everest today, but you start today.

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And friends, I just wanna tell you as I finish, it's a great

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place, this life that I have.

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It's got its many challenges, but I, I-- when I get to the end of it, I can

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promise you I will not look back with regrets, and I don't want that for you.

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All right.

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If you like what you're hearing, please subscribe to the podcast.

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Uh, give me a subscribe.

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You can find me on Instagram, jdoylespeaks.

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You can find me on YouTube, Jonathan Doyle Speaks, and everything else is

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on the website, jonathandoyle.co, .co.

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Uh, if you wanna book me for, for speaking work, uh, I do, uh, high-level

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coaching usually with executives so you can find coaching options and, uh, just

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hit subscribe because I love doing this.

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I'm gonna got, uh, we do this every day.

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Every single day there'll be something for you.

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So, um, I hope to join you again very soon.

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God bless you, my friend.

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This has been the Daily Podcast.

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My name's Jonathan Doyle, and you and I are gonna talk again tomorrow

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