If you’re not motivated, you may not have a character problem — you may have a maths problem. Jonathan Doyle unpacks expectancy-value theory (Vroom, Eccles & Wigfield): “choice, persistence, and performance can be explained by beliefs about how well we will do and the extent to which we value the activity.” Drive = expectancy × value — and if either term is zero, effort collapses. Including the World Cup as a masterclass in both terms, the “should disease” of chasing goals you don’t actually value, and the regret research on risks never taken.
“Fix the term that’s at zero — not your personality.”
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Transcript
Well, hello there, my friend.
Speaker:Jonathan Doyle, welcome to the Daily Podcast.
Speaker:I'm pleased you're here.
Speaker:This is day three of a five-day series.
Speaker:So if you are just joining us on day three, you may wanna jump back a couple
Speaker:of days to day one, because we are solving the question over five quick
Speaker:episodes, and we are at day three.
Speaker:Now, the question we are trying to solve, uh, those of you that have been with us
Speaker:for the last two days know what it is.
Speaker:I am trying to solve the question of why… What explains why some people
Speaker:Are able to motivate themselves to do difficult life-changing things,
Speaker:and many people struggle to do that.
Speaker:Many people just settle, uh, in the land of…
Speaker:Well, complacency is a hard word, but it's very easy to fall into the
Speaker:trap of just settling day to day.
Speaker:This is the life you think you have.
Speaker:It's not terrible, it's not great.
Speaker:There's plenty of things you'd like to change, but it pretty much just ticks
Speaker:along day after day, kind of the same.
Speaker:And, uh, we know from a lot of research that the thing that
Speaker:unites people towards the end of life is the experience of regret.
Speaker:I was looking at some research yesterday, which is, the research would suggest
Speaker:that at the end of your life, you will not regret the risks you took.
Speaker:You'll regret the ones that you never took.
Speaker:It sounds pretty obvious, but it was just interesting to read it in a more
Speaker:scientific format that often when you're about to make a big decision, like you,
Speaker:you worry if it's the right choice, you're not sure if it's gonna work.
Speaker:But we know that at the end of your life, you won't actually regret those big
Speaker:decisions, those big risks that you took.
Speaker:The regrets that we do have tend to be the ones where we're like, "I wonder what
Speaker:would have happened if I had done X." So this is the question we're solving.
Speaker:What is it that differentiates people who really go after things in life, and those
Speaker:of us who just quickly settle for comfort?
Speaker:It's the question I've been trying to solve for years because
Speaker:it, it's just fascinating.
Speaker:If we knew what that mechanism was, and could we teach it to people?
Speaker:Could we learn it ourselves?
Speaker:And I think we can, and that's part of what this five-day journey is about.
Speaker:So here we are on day three, and what we're gonna do is, if you
Speaker:haven't, uh, caught the first two episodes, we're looking really at
Speaker:the science behind this question.
Speaker:The science behind the question of why do some people go
Speaker:after difficult, challenging, awesome things and some don't?
Speaker:Today we are looking at expectancy value theory.
Speaker:This is interesting.
Speaker:Expectancy value theory.
Speaker:One of the best things about it is that the research was
Speaker:done by somebody named Vroom.
Speaker:Like literally the sound a car makes when it takes off, vroom.
Speaker:Uh, Vroom, Eccles, and Wigfield.
Speaker:Okay?
Speaker:If you woke up today thinking to yourself, "If only, if only someone
Speaker:would read me some research from Vroom, Eccles, and Wigfield," well,
Speaker:you've come to the right place.
Speaker:So let me just give you this quote first, and then we're
Speaker:just gonna unpack it quickly.
Speaker:Just short episode, but it's a really interesting, useful theory,
Speaker:expectancy value theory, okay?
Speaker:Here's the quote.
Speaker:"Individuals' choice, persistence, and performance," choice, persistence,
Speaker:and performance, "can be explained by their beliefs about how well they
Speaker:will do on the activity and the extent to which they value the activity."
Speaker:Just listen to that one more time.
Speaker:Individuals' choice, persistence, and performance can be explained by their
Speaker:beliefs about how well they will do on the activity and the extent to
Speaker:which they value the activity Hmm.
Speaker:So this is, to make this even more straightforward, if you looked
Speaker:at it as like a mathematical formula, let's talk about drive.
Speaker:So maybe there's something that you want to accomplish in your life.
Speaker:Maybe at your, at this stage in your life, it's a relationship thing you'd like
Speaker:to achieve, a financial goal, a health goal, something that's important to you.
Speaker:So let's talk about what, what is your drive to attain that?
Speaker:I've learned over the years that if you ask people a basic question like,
Speaker:"Would you like X?" Most people are like, "Oh, yeah, yeah." You know, they,
Speaker:they will tell you that they have the drive for something, but let's delineate
Speaker:really what that drive actually means.
Speaker:Drive is expectancy multiplied by value.
Speaker:Expectancy multiplied by value.
Speaker:So the expectancy piece is your belief about whether or not you
Speaker:can do the thing, and the value is simply how important is it to you.
Speaker:So if those two things are really high for you, if it was something that you
Speaker:believed you had the skills to do and the payoff was really significant,
Speaker:then the science would tell you that you can get pretty high drive.
Speaker:You, you, you will, you will have a confidence, a drive towards it.
Speaker:But if we just re- we sort of zero it out and go to the opposite extreme, if you
Speaker:have a low belief in your ability to do something and the thing that you want to
Speaker:do isn't really that important to you, then you're gonna have pretty low drive.
Speaker:Let's see if I can think up an example.
Speaker:So at the moment, it's, uh, the really soccer, football World Cup is on.
Speaker:So I woke up this morning, and my son is out there at like 4:00 a.m. watching the,
Speaker:one of the semifinals, and I'm looking at these players, and I, I didn't-- I'm
Speaker:not a big football guy, but I, I really just love watching the sort of end
Speaker:stages of the World Cup simply because you're seeing a lot of the stuff I love.
Speaker:You're seeing talent and mastery and effort and passion and energy
Speaker:because it's, you know, it's such a big deal to be in the sort of
Speaker:closing stages of a World Cup.
Speaker:And you're looking at some of these great players, and as I think about
Speaker:it in the studio, uh, you've got players like Lionel Messi, right?
Speaker:So you-- most of you will know who that is, Argentinian player who's, you know,
Speaker:one of the GOATs, greatest of all time.
Speaker:And if you think about this drive theory, when he goes out onto the field,
Speaker:onto the pitch, there's all sorts of things happening in his mind, right?
Speaker:Like at the end of the day, he has two legs like all his competitors.
Speaker:He has two arms.
Speaker:He has a body like all his competitors.
Speaker:So what makes him unique?
Speaker:Well, it's an interesting question, right?
Speaker:There'd be a whole lot of training and, but all sorts of things and conditioning
Speaker:and nutrition, all those things and, you know, training drills that he's done since
Speaker:he was probably two or three years of age.
Speaker:So all of that's important, but you know, a lot of the players at that
Speaker:level would have a pretty similar technical proficiency, right?
Speaker:But what you're finding with these absolutely great
Speaker:players is their drive to win.
Speaker:And in this expectancy value theory, you'd argue that someone like Messi
Speaker:goes out there with an incredibly strong belief that they can do what's
Speaker:necessary, that they have the ability to do what's necessary, and then also that
Speaker:the value, the goal, is so important to them, so their drive is very high.
Speaker:You see a high expectancy of success and an outcome that's very, very
Speaker:meaningful And so if you think about how did they get the expectancy piece?
Speaker:Well, the expectancy piece comes from years and years of minor successes.
Speaker:So he would've probably started playing competitively, y-you'd guess probably
Speaker:at, you know, five or six years of age.
Speaker:And then he probably, you know-- I, I guess if you'd seen him at five
Speaker:or six, it's probably likely if he's playing in somewhere in South America
Speaker:with lots of really talented kids, you'd probably think-- you probably
Speaker:wouldn't have noticed too much, maybe.
Speaker:But then pretty soon he would've had a little bit of success, and a little bit
Speaker:of success, and a little bit of success, and as he goes along, he develops this
Speaker:expectancy that he can do well at this.
Speaker:So do you understand what I'm getting at?
Speaker:That often what we need is a history of small wins.
Speaker:Because that history of small wins in an important area for you
Speaker:gives you that expectancy, the belief that you can do something.
Speaker:And then if the outcome that you're chasing is important enough,
Speaker:then you're gonna get high drive.
Speaker:So let's try and do an opposite example of that.
Speaker:Let's just say, uh, if I was to enter a, a Latin dance competition . Now, I'm married
Speaker:to somebody who's a very good dancer.
Speaker:Uh, I, I don't drink anymore, but when I did drink, my dancing skills had a direct
Speaker:scientific relationship to the amount of bourbon that I'd drunk at the time.
Speaker:So thankfully, the world, uh, I don't drink anymore, and thankfully the world
Speaker:is now spared of my dancing skills.
Speaker:But if I was to enter a Latin dance competition, let's just say it's the
Speaker:local suburban Latin dance tournament.
Speaker:So I go out there and I'm like I have a really low expectancy of success, right?
Speaker:Like, I'm walking out there thinking, "I don't know the first
Speaker:thing about Latin dance," and the prize is, like, two movie tickets.
Speaker:And I'm like, "You know what? I don't, I don't have any skills here, and I, I
Speaker:ain't, I ain't getting out of bed for two movie tickets." Like, the value,
Speaker:the outcome is not significant to me.
Speaker:So my drive to win that tournament is going to be pretty low.
Speaker:I've been asked recently to do a keynote and, you know, we'll have about eight
Speaker:to ten thousand people in the room.
Speaker:It's a national event in the US and it's, uh, something I love doing.
Speaker:So when I go there, I'll spend months in preparation, and when I walk out on that
Speaker:stage, I have a high expectancy, right?
Speaker:I have a, I have a strong belief that I can do well in that environment because
Speaker:I've been doing it since I was a teenager.
Speaker:I've been doing it for, like, forty years with, you know,
Speaker:hundreds of thousands of people.
Speaker:So I've got a high expectancy of success.
Speaker:Like, I'm not saying I'm guaranteed of success, but I've-- I know
Speaker:I can look back at forty years of speaking and go, "I've…
Speaker:It's not my first rodeo." And the value of it is significant 'cause it's a big
Speaker:group and it's a topic that I care a great deal about, so there's high value.
Speaker:So you're understanding this link here, this expectancy value link, that
Speaker:if you want to be motivated towards something, you have to have a belief
Speaker:that you can do it, and that belief is gonna be based on small previous wins.
Speaker:Do you understand?
Speaker:Small previous wins.
Speaker:So let's say you've had a goal your whole life that you wanna run a marathon.
Speaker:So what are the pieces of that?
Speaker:Well, to have high drive for that, you have to have the belief
Speaker:that you can theoretically do it.
Speaker:So how do you build that belief?
Speaker:Well, you start by running 100 meters, and the first day of your
Speaker:training, you run 100 meters.
Speaker:You might find it really difficult, but then you keep going and you've
Speaker:got a program, maybe you get a coach for a while, and you start doing, you
Speaker:know, 500 meters and five-- you do your first 5K, then a 10K, and you're
Speaker:doing your training over the weeks and months and you get this expectancy.
Speaker:You get this belief, "Wow, I'm fitter.
Speaker:I've lost all this weight.
Speaker:I can, I, I actually can run.
Speaker:I can, I can, I can hang in there.
Speaker:I've done a 25K run.
Speaker:I've done a 30K run." Once you've hit sort of 25, 30Ks, you're fine because the rest,
Speaker:you, the, the event itself will just carry you But then you got the value piece.
Speaker:Is it worth it to you?
Speaker:You know, there's plenty of people listening to this right now who,
Speaker:who don't wanna run a marathon.
Speaker:You know, I, I, I've done ultramarathons, and I'm in a
Speaker:season of different kinda training.
Speaker:So right at the moment, I could run one, but I don't particularly
Speaker:want to, so the value's not high.
Speaker:But let's come back to that example.
Speaker:Let's say you really do want it.
Speaker:Ever since you were little, you've always wanted to run a marathon.
Speaker:And, and what's the value to you?
Speaker:Well, you're proving something really important to yourself.
Speaker:You're giving a great example to friends, your family, maybe your
Speaker:kids, and it's just a lifelong dream.
Speaker:That's something you've always thought would be incredible to do.
Speaker:So there's a high value, and you've done the training, so the expectancy's there.
Speaker:So there's your drive, there's your motivation.
Speaker:It's there because those two pieces are in place.
Speaker:So let's wrap this up.
Speaker:I guess if you struggle with drive in some particular area, if there's something
Speaker:you think you should be doing that you would maybe like to be doing, you're
Speaker:not doing, that's where you wanna look.
Speaker:You wanna look at the question of, do you have any proof?
Speaker:Have you built any proof?
Speaker:Have you put anything in the bank account that shows you that you could do this?
Speaker:And how important is it to you really?
Speaker:I could do a whole separate podcast on that because I actually think the longer
Speaker:that I coach people, there's a lot of things that we think we should want.
Speaker:Like we, we should want to be really wealthy.
Speaker:We should want to, you know, have all these experiences, and sometimes
Speaker:we're just kind of-- whether they're not that important to us.
Speaker:We're all very different.
Speaker:So y- if you wanna have a meaningful, successful life, one of the most important
Speaker:things is to get clear on what, what really does have value for you because
Speaker:it's the old saying, you don't wanna climb the ladder of success and find that you
Speaker:had the ladder up against the wrong wall.
Speaker:So make sure that you're choosing things that are genuinely meaningful for you.
Speaker:As I've got older and had some success in life, I find that what motivates
Speaker:me more and more is doing things for other people, creating results for other
Speaker:people, things that bless and encourage and inspire and serve other people.
Speaker:Because I've kinda got everything I need.
Speaker:Like, I don't have a lot of wants in life You know, I don't have a lot of
Speaker:things like that I desperately want to go and attain, like any physical objects.
Speaker:So, you know, I've been really blessed.
Speaker:I have pretty much everything that I want.
Speaker:So now my life is about how can I serve more people?
Speaker:How can I reach goals that, uh, create great outcomes for other people?
Speaker:Because I just get a lot of joy out of that, so the value is high.
Speaker:And the expectancy piece is there because I've been able to
Speaker:do that kind of thing before.
Speaker:So that's it.
Speaker:This is day three.
Speaker:That is, if you wanna know either, A, how to get more drive for something, then
Speaker:you need to build small wins, so you've got expectancy and proof, and you need
Speaker:to make sure that the goal is something that is genuinely meaningful for you.
Speaker:And if you find that you are not chasing after something, it'll be because you
Speaker:don't have the proof or the belief that you can do it, and then you have to
Speaker:decide whether you wanna get some proof by doing small incremental steps towards it.
Speaker:And the other thing is to just make sure that you're not living somebody
Speaker:else's goals, that you're not chasing outcomes that you think you should have.
Speaker:Okay, that's it.
Speaker:Tomorrow, look at my notes, we are going to look at, uh, self-determination
Speaker:theory and the overjustification effect.
Speaker:Oh, boy.
Speaker:Heck, how are you gonna sleep tonight?
Speaker:No, it's gonna be great.
Speaker:We're gonna make it really useful on our, on our five-day deep dive into
Speaker:the great question of what motivates us, what really drives us forward.
Speaker:Okay, make sure you're subscribed so you're back here tomorrow.
Speaker:Just hit subscribe here on the podcast.
Speaker:Share this with family and friends.
Speaker:I'm on Instagram at JDoyleSpeaks.
Speaker:You can find me on YouTube at Jonathan Doyle Speaks.
Speaker:Website, jonathandoyle.co for speaking and coaching work.
Speaker:God bless you, my friend.
Speaker:This has been the daily podcast.
Speaker:You and I are gonna talk again tomorrow.