If you’re not motivated, you may not have a character problem — you may have a maths problem. Jonathan Doyle unpacks expectancy-value theory (Vroom, Eccles & Wigfield): “choice, persistence, and performance can be explained by beliefs about how well we will do and the extent to which we value the activity.” Drive = expectancy × value — and if either term is zero, effort collapses. Including the World Cup as a masterclass in both terms, the “should disease” of chasing goals you don’t actually value, and the regret research on risks never taken.

“Fix the term that’s at zero — not your personality.”

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Transcript
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Well, hello there, my friend.

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Jonathan Doyle, welcome to the Daily Podcast.

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I'm pleased you're here.

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This is day three of a five-day series.

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So if you are just joining us on day three, you may wanna jump back a couple

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of days to day one, because we are solving the question over five quick

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episodes, and we are at day three.

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Now, the question we are trying to solve, uh, those of you that have been with us

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for the last two days know what it is.

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I am trying to solve the question of why… What explains why some people

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Are able to motivate themselves to do difficult life-changing things,

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and many people struggle to do that.

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Many people just settle, uh, in the land of…

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Well, complacency is a hard word, but it's very easy to fall into the

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trap of just settling day to day.

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This is the life you think you have.

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It's not terrible, it's not great.

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There's plenty of things you'd like to change, but it pretty much just ticks

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along day after day, kind of the same.

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And, uh, we know from a lot of research that the thing that

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unites people towards the end of life is the experience of regret.

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I was looking at some research yesterday, which is, the research would suggest

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that at the end of your life, you will not regret the risks you took.

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You'll regret the ones that you never took.

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It sounds pretty obvious, but it was just interesting to read it in a more

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scientific format that often when you're about to make a big decision, like you,

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you worry if it's the right choice, you're not sure if it's gonna work.

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But we know that at the end of your life, you won't actually regret those big

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decisions, those big risks that you took.

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The regrets that we do have tend to be the ones where we're like, "I wonder what

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would have happened if I had done X." So this is the question we're solving.

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What is it that differentiates people who really go after things in life, and those

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of us who just quickly settle for comfort?

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It's the question I've been trying to solve for years because

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it, it's just fascinating.

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If we knew what that mechanism was, and could we teach it to people?

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Could we learn it ourselves?

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And I think we can, and that's part of what this five-day journey is about.

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So here we are on day three, and what we're gonna do is, if you

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haven't, uh, caught the first two episodes, we're looking really at

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the science behind this question.

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The science behind the question of why do some people go

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after difficult, challenging, awesome things and some don't?

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Today we are looking at expectancy value theory.

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This is interesting.

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Expectancy value theory.

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One of the best things about it is that the research was

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done by somebody named Vroom.

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Like literally the sound a car makes when it takes off, vroom.

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Uh, Vroom, Eccles, and Wigfield.

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Okay?

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If you woke up today thinking to yourself, "If only, if only someone

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would read me some research from Vroom, Eccles, and Wigfield," well,

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you've come to the right place.

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So let me just give you this quote first, and then we're

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just gonna unpack it quickly.

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Just short episode, but it's a really interesting, useful theory,

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expectancy value theory, okay?

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Here's the quote.

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"Individuals' choice, persistence, and performance," choice, persistence,

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and performance, "can be explained by their beliefs about how well they

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will do on the activity and the extent to which they value the activity."

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Just listen to that one more time.

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Individuals' choice, persistence, and performance can be explained by their

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beliefs about how well they will do on the activity and the extent to

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which they value the activity Hmm.

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So this is, to make this even more straightforward, if you looked

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at it as like a mathematical formula, let's talk about drive.

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So maybe there's something that you want to accomplish in your life.

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Maybe at your, at this stage in your life, it's a relationship thing you'd like

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to achieve, a financial goal, a health goal, something that's important to you.

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So let's talk about what, what is your drive to attain that?

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I've learned over the years that if you ask people a basic question like,

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"Would you like X?" Most people are like, "Oh, yeah, yeah." You know, they,

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they will tell you that they have the drive for something, but let's delineate

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really what that drive actually means.

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Drive is expectancy multiplied by value.

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Expectancy multiplied by value.

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So the expectancy piece is your belief about whether or not you

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can do the thing, and the value is simply how important is it to you.

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So if those two things are really high for you, if it was something that you

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believed you had the skills to do and the payoff was really significant,

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then the science would tell you that you can get pretty high drive.

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You, you, you will, you will have a confidence, a drive towards it.

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But if we just re- we sort of zero it out and go to the opposite extreme, if you

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have a low belief in your ability to do something and the thing that you want to

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do isn't really that important to you, then you're gonna have pretty low drive.

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Let's see if I can think up an example.

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So at the moment, it's, uh, the really soccer, football World Cup is on.

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So I woke up this morning, and my son is out there at like 4:00 a.m. watching the,

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one of the semifinals, and I'm looking at these players, and I, I didn't-- I'm

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not a big football guy, but I, I really just love watching the sort of end

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stages of the World Cup simply because you're seeing a lot of the stuff I love.

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You're seeing talent and mastery and effort and passion and energy

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because it's, you know, it's such a big deal to be in the sort of

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closing stages of a World Cup.

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And you're looking at some of these great players, and as I think about

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it in the studio, uh, you've got players like Lionel Messi, right?

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So you-- most of you will know who that is, Argentinian player who's, you know,

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one of the GOATs, greatest of all time.

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And if you think about this drive theory, when he goes out onto the field,

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onto the pitch, there's all sorts of things happening in his mind, right?

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Like at the end of the day, he has two legs like all his competitors.

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He has two arms.

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He has a body like all his competitors.

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So what makes him unique?

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Well, it's an interesting question, right?

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There'd be a whole lot of training and, but all sorts of things and conditioning

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and nutrition, all those things and, you know, training drills that he's done since

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he was probably two or three years of age.

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So all of that's important, but you know, a lot of the players at that

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level would have a pretty similar technical proficiency, right?

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But what you're finding with these absolutely great

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players is their drive to win.

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And in this expectancy value theory, you'd argue that someone like Messi

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goes out there with an incredibly strong belief that they can do what's

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necessary, that they have the ability to do what's necessary, and then also that

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the value, the goal, is so important to them, so their drive is very high.

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You see a high expectancy of success and an outcome that's very, very

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meaningful And so if you think about how did they get the expectancy piece?

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Well, the expectancy piece comes from years and years of minor successes.

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So he would've probably started playing competitively, y-you'd guess probably

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at, you know, five or six years of age.

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And then he probably, you know-- I, I guess if you'd seen him at five

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or six, it's probably likely if he's playing in somewhere in South America

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with lots of really talented kids, you'd probably think-- you probably

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wouldn't have noticed too much, maybe.

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But then pretty soon he would've had a little bit of success, and a little bit

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of success, and a little bit of success, and as he goes along, he develops this

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expectancy that he can do well at this.

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So do you understand what I'm getting at?

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That often what we need is a history of small wins.

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Because that history of small wins in an important area for you

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gives you that expectancy, the belief that you can do something.

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And then if the outcome that you're chasing is important enough,

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then you're gonna get high drive.

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So let's try and do an opposite example of that.

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Let's just say, uh, if I was to enter a, a Latin dance competition . Now, I'm married

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to somebody who's a very good dancer.

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Uh, I, I don't drink anymore, but when I did drink, my dancing skills had a direct

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scientific relationship to the amount of bourbon that I'd drunk at the time.

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So thankfully, the world, uh, I don't drink anymore, and thankfully the world

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is now spared of my dancing skills.

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But if I was to enter a Latin dance competition, let's just say it's the

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local suburban Latin dance tournament.

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So I go out there and I'm like I have a really low expectancy of success, right?

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Like, I'm walking out there thinking, "I don't know the first

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thing about Latin dance," and the prize is, like, two movie tickets.

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And I'm like, "You know what? I don't, I don't have any skills here, and I, I

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ain't, I ain't getting out of bed for two movie tickets." Like, the value,

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the outcome is not significant to me.

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So my drive to win that tournament is going to be pretty low.

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I've been asked recently to do a keynote and, you know, we'll have about eight

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to ten thousand people in the room.

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It's a national event in the US and it's, uh, something I love doing.

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So when I go there, I'll spend months in preparation, and when I walk out on that

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stage, I have a high expectancy, right?

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I have a, I have a strong belief that I can do well in that environment because

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I've been doing it since I was a teenager.

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I've been doing it for, like, forty years with, you know,

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hundreds of thousands of people.

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So I've got a high expectancy of success.

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Like, I'm not saying I'm guaranteed of success, but I've-- I know

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I can look back at forty years of speaking and go, "I've…

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It's not my first rodeo." And the value of it is significant 'cause it's a big

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group and it's a topic that I care a great deal about, so there's high value.

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So you're understanding this link here, this expectancy value link, that

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if you want to be motivated towards something, you have to have a belief

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that you can do it, and that belief is gonna be based on small previous wins.

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Do you understand?

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Small previous wins.

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So let's say you've had a goal your whole life that you wanna run a marathon.

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So what are the pieces of that?

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Well, to have high drive for that, you have to have the belief

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that you can theoretically do it.

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So how do you build that belief?

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Well, you start by running 100 meters, and the first day of your

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training, you run 100 meters.

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You might find it really difficult, but then you keep going and you've

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got a program, maybe you get a coach for a while, and you start doing, you

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know, 500 meters and five-- you do your first 5K, then a 10K, and you're

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doing your training over the weeks and months and you get this expectancy.

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You get this belief, "Wow, I'm fitter.

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I've lost all this weight.

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I can, I, I actually can run.

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I can, I can, I can hang in there.

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I've done a 25K run.

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I've done a 30K run." Once you've hit sort of 25, 30Ks, you're fine because the rest,

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you, the, the event itself will just carry you But then you got the value piece.

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Is it worth it to you?

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You know, there's plenty of people listening to this right now who,

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who don't wanna run a marathon.

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You know, I, I, I've done ultramarathons, and I'm in a

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season of different kinda training.

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So right at the moment, I could run one, but I don't particularly

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want to, so the value's not high.

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But let's come back to that example.

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Let's say you really do want it.

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Ever since you were little, you've always wanted to run a marathon.

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And, and what's the value to you?

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Well, you're proving something really important to yourself.

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You're giving a great example to friends, your family, maybe your

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kids, and it's just a lifelong dream.

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That's something you've always thought would be incredible to do.

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So there's a high value, and you've done the training, so the expectancy's there.

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So there's your drive, there's your motivation.

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It's there because those two pieces are in place.

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So let's wrap this up.

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I guess if you struggle with drive in some particular area, if there's something

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you think you should be doing that you would maybe like to be doing, you're

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not doing, that's where you wanna look.

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You wanna look at the question of, do you have any proof?

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Have you built any proof?

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Have you put anything in the bank account that shows you that you could do this?

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And how important is it to you really?

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I could do a whole separate podcast on that because I actually think the longer

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that I coach people, there's a lot of things that we think we should want.

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Like we, we should want to be really wealthy.

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We should want to, you know, have all these experiences, and sometimes

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we're just kind of-- whether they're not that important to us.

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We're all very different.

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So y- if you wanna have a meaningful, successful life, one of the most important

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things is to get clear on what, what really does have value for you because

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it's the old saying, you don't wanna climb the ladder of success and find that you

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had the ladder up against the wrong wall.

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So make sure that you're choosing things that are genuinely meaningful for you.

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As I've got older and had some success in life, I find that what motivates

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me more and more is doing things for other people, creating results for other

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people, things that bless and encourage and inspire and serve other people.

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Because I've kinda got everything I need.

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Like, I don't have a lot of wants in life You know, I don't have a lot of

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things like that I desperately want to go and attain, like any physical objects.

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So, you know, I've been really blessed.

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I have pretty much everything that I want.

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So now my life is about how can I serve more people?

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How can I reach goals that, uh, create great outcomes for other people?

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Because I just get a lot of joy out of that, so the value is high.

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And the expectancy piece is there because I've been able to

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do that kind of thing before.

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So that's it.

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This is day three.

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That is, if you wanna know either, A, how to get more drive for something, then

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you need to build small wins, so you've got expectancy and proof, and you need

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to make sure that the goal is something that is genuinely meaningful for you.

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And if you find that you are not chasing after something, it'll be because you

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don't have the proof or the belief that you can do it, and then you have to

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decide whether you wanna get some proof by doing small incremental steps towards it.

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And the other thing is to just make sure that you're not living somebody

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else's goals, that you're not chasing outcomes that you think you should have.

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Okay, that's it.

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Tomorrow, look at my notes, we are going to look at, uh, self-determination

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theory and the overjustification effect.

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Oh, boy.

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Heck, how are you gonna sleep tonight?

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No, it's gonna be great.

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We're gonna make it really useful on our, on our five-day deep dive into

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the great question of what motivates us, what really drives us forward.

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Okay, make sure you're subscribed so you're back here tomorrow.

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Just hit subscribe here on the podcast.

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Share this with family and friends.

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I'm on Instagram at JDoyleSpeaks.

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You can find me on YouTube at Jonathan Doyle Speaks.

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Website, jonathandoyle.co for speaking and coaching work.

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God bless you, my friend.

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This has been the daily podcast.

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You and I are gonna talk again tomorrow.

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