The system you live inside is not neutral. It is optimised for consumption, addiction and distraction — and it works best when you stay exactly where you are.
In this episode Jonathan Doyle draws on his postgraduate background in global economic systems to make a confronting argument: nobody profits from your potential. The platforms were deliberately engineered for addiction. The culture is calibrated for passivity. The entire architecture of modern life wants you sitting quietly on a couch, consuming content, while the moments pass, the years pass, and your life looks the same or worse than it did a decade ago.
Waking up is an act of rebellion. Nobody is coming to do it for you — because nobody is paid to.
There are ideas you have, businesses you can start, relationships you can build, people who need you. Don’t sleep through it.
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https://www.instagram.com/jdoylespeaks/
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https://www.youtube.com/channel/UCpCYnW4yVdd93N1OTbsxgyw
Transcript
Well, hey there, my friend Jonathan Doyle with you.
Speaker:Welcome aboard to the Daily Podcast.
Speaker:As always, I'm pleased you're here.
Speaker:I really hope that this will be a blessing for you.
Speaker:I record content every single day.
Speaker:There is a huge amount of work involved, and I'm, uh, really privileged to do it
Speaker:because I never know when one particular idea, thought, concept, story may move
Speaker:just one of you in a new direction.
Speaker:Why does it matter?
Speaker:Because I'm deeply convinced that you have this one single precious life.
Speaker:With no disrespect to other belief systems, I don't believe that, uh,
Speaker:this is a dress rehearsal as such.
Speaker:I believe that this is the one go that we get, and part of the beauty of this
Speaker:game that we are all playing is to, to live fully, to maximize this ridiculous
Speaker:potential that every single one of us has.
Speaker:Does that sound generic to you?
Speaker:Does that sound sort of too broad?
Speaker:But think about it really.
Speaker:Like, if you've ever been a parent You know that when you look at your
Speaker:child, you, you see these unique capabilities right over time.
Speaker:And one of the things that will break the heart of any parent is the
Speaker:sadness you experience when your child is not living this full potential.
Speaker:And I think that's how God looks at us.
Speaker:Like, He's not angry.
Speaker:He's not there going, "Well, I gave you these talents and you're
Speaker:in serious trouble for not using them." It's not a punishment thing.
Speaker:It's like it's a grief thing.
Speaker:It's like we've given these capacities and there's so much we could do.
Speaker:And if you pay attention, which, uh, is kind of the focus of what this
Speaker:message will be about, the world is in a place where it could do
Speaker:with a lot of people who are awake, alive, and using their potential.
Speaker:And that is the nature of this short message.
Speaker:Uh, I've titled it The World Is Not Designed To Wake You Up.
Speaker:I have been saying for many years, and those of you who are regular
Speaker:listeners know that you've heard me say this before, this system
Speaker:that we inhabit is optimized for consumption, addiction, and distraction.
Speaker:Consumption, addiction, and distraction.
Speaker:So I've got a whole bunch of postgraduate background, and one of the things
Speaker:I did was, uh, was I was in the business school at Oxford, and I had
Speaker:a real interest in sort of global macroeconomic systems, debt-based monetary
Speaker:systems, and central banking theory.
Speaker:Yes, I know that many of you know me as the guy that does this content, and
Speaker:that's true, but I've also got this really interesting, uh, side interest,
Speaker:I guess, in global financial systems.
Speaker:And one of the things about this system, my friends, is that
Speaker:consumer-based capitalism is designed to create systems of consumption.
Speaker:Now, before everybody thinks I've turned into a raving socialist, I have not.
Speaker:I think Churchill famously said that capitalism is the worst system
Speaker:ever invented except for every other one that's ever been tried.
Speaker:So I like to refer to it as the least worst option, but it's a system that
Speaker:thrives on debt, and it's a system that desi- is driven by consumption.
Speaker:We need as many consumers as possible to consuming as much as possible.
Speaker:So we can agree there's a positive, right?
Speaker:Because as I've said many times on this podcast, I'm a
Speaker:big fan of flushing toilets.
Speaker:I'm a big fan of innovation and the incredible things that
Speaker:entrepreneurs and creators and inventors bring into the world, right?
Speaker:So I'm definitely not saying that everything about this system is bad,
Speaker:but can you and I agree That it's a moment in history where the level of
Speaker:distraction, consumption, addiction is becoming very obvious to us.
Speaker:I was saying to Karen the other night, my wife, we were talking about our own
Speaker:kids, and we're sort of blessed that, um, you know, definitely our older
Speaker:kids have never touched social media.
Speaker:They're still in their teens.
Speaker:But we, we sort of said, "Look, we don't want you to have it," and
Speaker:then it kinda just kept rolling on, and they never really got it.
Speaker:And I was talking to my wife about just the addiction levels of social media,
Speaker:and this is not a big-- I'm not gonna go on a big mission here on this, but I was
Speaker:really struck just by how hard it must be for so many people to deal with this.
Speaker:Now, I am, as far as I know, just about the most disciplined person that I know,
Speaker:and I have a rule with, uh, with my social media, I create, but I don't consume.
Speaker:So I know there's an irony here if you're paying attention 'cause you're like,
Speaker:"Hang on, you're telling us to create, not consume, Jonathan? We, you know, we
Speaker:look at your content." Yeah, I get it.
Speaker:But for myself, I'm really disciplined because if you spend more than about
Speaker:30 seconds on Instagram, no matter how disciplined you are, you realize
Speaker:that the most brilliant developers and behavioral psychologists
Speaker:have created these platforms.
Speaker:And I heard a speaker saying this recently.
Speaker:When they were building these i- business ideas, when they were first building out
Speaker:Facebook and Instagram, they were kinda like, there's all these possibilities
Speaker:of ways that they could have built it.
Speaker:But they decided very early in the piece to optimize it for addiction, optimize
Speaker:it for dopamine, dope- what is it called?
Speaker:Dopaminergic reward systems, so that the, you know, the, the endless scroll, right?
Speaker:The endless scroll.
Speaker:You know how we do that, like we all just scroll content.
Speaker:That's not an accident.
Speaker:I mean, there were other ways that they could have chosen to build an ecosystem
Speaker:that displayed content in other ways.
Speaker:But they figured out that doom scrolling and endless scroll
Speaker:created addictive patterns.
Speaker:So all of this is just a way to say that We're living in this
Speaker:moment of consumption, addiction, and distraction, and I don't see
Speaker:why it wouldn't get worse, right?
Speaker:I don't see why it wouldn't get worse.
Speaker:I was listening to an entrepreneur the other day on a podcast who's very, very
Speaker:successful, very influential, and he's built this new sort of immersive online
Speaker:platform where you use some VR stuff and you go into this world, and he's
Speaker:raving about the complexity of this world and all the things you can do in it.
Speaker:And, and there was just this casual comment when the host kind of said, "So
Speaker:is your hope that people would spend more and more time in there?" And he kind of
Speaker:just said something like, "Yeah, pretty much like 24 hours a day is, is our goal."
Speaker:Like he want he wants people, the con- his consumers to, to surrender natural life
Speaker:and just immerse themselves in this world.
Speaker:Look, on one level, life's pretty hard, right?
Speaker:Like you live long enough, you realize that life's got plenty of suffering and
Speaker:difficulties and challenges and someone says to you, "Hey, come and live in this,
Speaker:you know, this other world." Yeah, but the problem is, friends, it denies central
Speaker:things about what it means to be human, to be a physically instantiated mystery
Speaker:of soul, spirit, and body fused into this one magnificent package, moving through
Speaker:a physical world, interacting with other beautiful, special people, and that's
Speaker:what we're optimized for, and experiencing reality and nature and God and each other.
Speaker:I wasn't planning to go down this detour, but h- here's my
Speaker:thesis and I am getting to it.
Speaker:For those of you being patient, thank you.
Speaker:I guess what I'm sort of wanna offer you in this message is that the
Speaker:system that we're in requires you to be essentially unquestioning and
Speaker:to be dormant and to be passive.
Speaker:I mean, you know, I don't know what the system is.
Speaker:Often, you know, if you watch The Matrix, you know.
Speaker:I spoke to a young man the other day, he's probably listening, you know who
Speaker:you are, hadn't even seen The Matrix.
Speaker:I'm like, "Come on".
Speaker:I don't know if there's some great big conspiracy and, you know, some secretive
Speaker:group of people in a cave running everything, or whether it's just emerged
Speaker:this way and this is just how it is that the culture has emerged this way.
Speaker:But the way that it probably wants us is sitting quietly on a couch, consuming
Speaker:content hour after hour after hour.
Speaker:And I don't know if you've seen this, but you'll see more and more people now who'll
Speaker:be watching Netflix while on their phone at the same time, sometimes even with
Speaker:a laptop on their lap at the same time.
Speaker:So what is the point of all this in this passive, consumptive system?
Speaker:I think the risk for all of us is that we don't wake up, is that we don't wake
Speaker:up, and the moments pass, and the years pass, and the days pass, and your life
Speaker:looks exactly or worse, actually the same or worse than it did a while ago.
Speaker:I saw something the other day, I think the average man, like once you get past maybe
Speaker:like, I don't know, maybe 40 or something, y- I think it's like, I don't know, at
Speaker:least two kilos a year if you do nothing.
Speaker:So y- you put on, y- you go 10 years, like you're cracking 20 kilos there, right?
Speaker:It's like if you're not active, if you're not engaged in the game,
Speaker:then atrophy, time, entropy, some of you will know what that is, entropy
Speaker:will just keep you stuck or worse.
Speaker:You know, many, many years ago, I used to-- When I was first beginning
Speaker:to speak and train people, I used to say that, you know, the,
Speaker:the second law of thermodynamics is something called entropy.
Speaker:So if you can look that up, so the, the, the-- in terms of physics, we have the
Speaker:laws of thermodynamics, the movement of heat and energy in the cosmos.
Speaker:And the second law of therdo- thermodynamics argues that energy will
Speaker:always move from a hotter state to a colder state if, if it's not acted upon.
Speaker:So it's called entropy.
Speaker:Things wind down.
Speaker:You know, the, the, that a moving object eventually comes to rest, right?
Speaker:Because of inertia and pressure on it slows down.
Speaker:And I would train people, I would say, "Look, if in your organizations,
Speaker:in your systems, in your businesses, if you are not doing fresh things,
Speaker:then you don't stay where you are.
Speaker:There is no homeostasis".
Speaker:Homeostasis, if you don't know, is just this process by which our
Speaker:bodies keep their blood pressure, heart rate, breathing patterns
Speaker:essentially regulated most of the time.
Speaker:It's a baseline that we all live on.
Speaker:But in our lives, in our businesses, in our relationships, if you're not
Speaker:injecting fresh energy and ideas and effort into these systems, then
Speaker:they, they don't stay the same.
Speaker:So you could be listening to me now thinking, "Well, you know, Jonathan,
Speaker:you know, this is interesting, but I'm pretty happy in life and I've got no
Speaker:really big goals, and there's nothing else I really, you know, nothing I'm
Speaker:really chasing. I'm just kinda happy." Friends, I'm, I'm all good for peace.
Speaker:I'm all good for, like, you know, just being a- at rest.
Speaker:There are plenty of times, even today, before I was coming in the studio, I've
Speaker:been training super hard at the moment.
Speaker:And those of you that follow me on Instagram, well, you know,
Speaker:you see that every day, right?
Speaker:And I thought to myself for a second, "Oh, I'd just love to sit
Speaker:down for a bit." And I will later.
Speaker:I've actually got a, some really interesting reading
Speaker:I'm doing at the moment.
Speaker:I am gonna sit down and rest.
Speaker:But I was like, "No, I wanna keep going.
Speaker:I'm just gonna pony up.
Speaker:I'm gonna go down to the studio.
Speaker:I'm gonna give my best to people.
Speaker:I want to be a blessing." Like, I had to bring the energy, right?
Speaker:So this is what I would like you to think about today.
Speaker:When you look at your life at the moment, are you really doing
Speaker:anything that's moving you in bigger, bolder, braver directions?
Speaker:Are you doing anything at the moment that's kind of moving you
Speaker:to some better version of life?
Speaker:I am 52 years of age, and I have never felt more focused, energetic,
Speaker:passionate, and excited about my own future and reaching people.
Speaker:I know this sounds crazy.
Speaker:You're all thinking, "How much caffeine has he had?" But I mean it, because
Speaker:I've made a whole bunch of choices and decisions that are genuinely moving my
Speaker:life in a really interesting direction, where I'm serving more people and, and
Speaker:experiencing more and enjoying life more and feeling more balanced and focused
Speaker:than ever, and I want that for you.
Speaker:Like, I'm not here in the studio because I was bored.
Speaker:Like, I'm not here in the studio 'cause I've learned these secrets
Speaker:and I'm like, "I'm gonna keep them to myself. I wanna make sure none of these
Speaker:people ever find out about them." No, 'cause I want you to feel what I feel.
Speaker:I mean that.
Speaker:You can hear it in my voice, right?
Speaker:You can hear it in my tonality.
Speaker:If I'm on stage, like, whether it's five people… I, I, I said to somebody the
Speaker:other day, I've done audiences from 10,000 plus to once I was in outback Queensland
Speaker:and I had this evening event, and the only people that came were two guys and a dog.
Speaker:True story.
Speaker:Two guys and a dog.
Speaker:So as long as I've got at least two guys and a dog, I am bringing the fire.
Speaker:I am bringing the passion.
Speaker:So summary of this message is that it is an act of great rebellion to wake up.
Speaker:It is an act of great rebellion for you to wake up For you to go, "No,
Speaker:I'm not happy with my body like this.
Speaker:I'm not happy with my business like this.
Speaker:I'm not happy with my relationships like this.
Speaker:I'm not happy with, you know, what I earn or what I'm passing on to my
Speaker:own friends and family and children.
Speaker:I'm not okay with it." I don't think I've ever really met somebody that's
Speaker:been able to say to me, "You know what?
Speaker:I am completely, utterly happy and at peace."
Speaker:It's the nature of our human condition.
Speaker:We're always being called forward into something bigger and better,
Speaker:a bigger and better story.
Speaker:It doesn't mean you have to be ungrateful for where you are.
Speaker:It just means we're designed for more.
Speaker:We're designed for more.
Speaker:And in the time that I have left, I refuse to just be a consumer.
Speaker:Like, I'll occasionally watch some sport, like occasionally,
Speaker:maybe on a weekend if I've got friends over, I'll watch something.
Speaker:I enjoy that.
Speaker:But you will never find me burning hours just like, you know, watching
Speaker:content over and over again.
Speaker:Uh, except with one exception.
Speaker:I've got a flight to Dallas and Palm Beach in a few weeks, West Palm Beach
Speaker:in Florida, and I got this habit.
Speaker:Every time I fly to the US, I got a, a bunch of US trips now this year, like,
Speaker:I always watch The Lord of the Rings director's cut, full three movies.
Speaker:It's 14 and a half hours to Dallas, friends.
Speaker:Like, you gotta do something.
Speaker:So, with the exception of watching arguably the greatest films ever
Speaker:made, I know some of you don't agree, I just don't consume that
Speaker:much, 'cause I wanna be awake.
Speaker:I'm reading good stuff.
Speaker:I'm training hard.
Speaker:I'm trying to serve people.
Speaker:So end of, end of message, but I just want you to wake up, because this system
Speaker:is not designed for you to wake up.
Speaker:It is designed for you to stay asleep.
Speaker:Don't stay asleep.
Speaker:People need you.
Speaker:There's ideas that you have.
Speaker:There's things that you can yet do.
Speaker:There's businesses you can start.
Speaker:There's relationships you can yet develop.
Speaker:There are so much left for you to do, and I don't want you to sleep through it.
Speaker:Okay?
Speaker:All right.
Speaker:I want you to come follow me on Instagram.
Speaker:If you don't already, you can find me @jdoylespeaks, one word.
Speaker:Just do a search, J Doyle Speaks, and you can see me doing it there.
Speaker:Like, I post on stories most of the day, so you'll see literally
Speaker:what I'm doing day to day.
Speaker:Uh, please subscribe to this podcast.
Speaker:If you like it, if you've got a friend or family member that's sleeping, just send
Speaker:them a message and say, "Hey, your life is just a disaster. You need to listen
Speaker:to this podcast." No, don't do that.
Speaker:They won't appreciate it.
Speaker:But just send it to them.
Speaker:Just go, "Hey, I thought of you. I thought you'd like this." So
Speaker:please make sure you're subscribed.
Speaker:Everything else is on the website.
Speaker:Uh, if you're on YouTube, I'm there as well, Jonathan Doyle Speaks.
Speaker:Uh, and my website, jonathandoyle.co, dot C-O.
Speaker:God bless you, my friend.
Speaker:I hope that's useful, and, uh, I hope it's a blessing to you.
Speaker:And, uh, I'm gonna have another message for you tomorrow