Why do some people push relentlessly toward their goals while most settle into quiet desperation? Jonathan Doyle opens a five-part series on the science of drive with the finding nobody wants to hear: it’s partly biological. Conscientiousness is up to 50% heritable, and Vanderbilt’s famous fMRI studies (Treadway) show motivated brains firing more dopamine in the striatum and prefrontal cortex — while low-drive brains light up in the regions that compute cost. Your brain literally prices effort. But the series’ good news starts here too: the pricing is trainable.

“Your baseline is not your ceiling.”

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Transcript
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Well, hello there, my friend.

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Jonathan Doyle with you once again.

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Welcome aboard to The Daily Podcast.

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I'm really pleased you're here.

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My intention, my goal is to be a blessing to you, to be useful as you move

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forward on this great adventure of life.

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There are things that are significant for you, things that you want to

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achieve, things that you want to change.

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That is why this podcast exists, and my deepest desire is simply

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to liberate people's potential.

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And you are a people.

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We are all people, and my desire is to share something with you today that's

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gonna just move you fractionally forward on that journey of bringing this amazing

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potential within you out into the world.

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I have decided that we're gonna do a short series of episodes focusing

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on the one great question that has interested me for many, many years.

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I've been doing this kind of work for over 30 years, and there's one question

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that's always kind of been there for me, that's always interested me, and I

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decided that I was gonna try and see what the latest science has to say about it.

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And that question is: why do some people seem to be motivated,

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passionate, and driven towards their goals and some people don't?

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There's so many possible variables, but what actually explains why it is that

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some of us wake up each day and we will just endure, and we will keep going, and

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no matter what happens, we will find a way to just press on, and yet so many

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people spend their lives settling, right?

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And this is not a criticism.

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This is not saying that anybody is superior, better than anybody else.

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But can we at least agree that we have all noticed this, right?

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We've all noticed that there are people we encounter who just seem very

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focused and very driven, and they just can continue to work and push through

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difficult things and go and go and go.

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And yet the vast majority of people, as the American writer Henry David

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Thoreau famously said, "Lead lives of quiet desperation." So I decided

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yesterday that I wanted to get more of an answer to this question.

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I wanted to understand what it is.

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So I put together a short sequence of five episodes we're

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gonna work through together.

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So hopefully you're s- here at the start of the journey.

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Otherwise, maybe you picked this up somewhere further down the

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line, you're coming back to it.

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But let's work through this question.

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And the first thing we wanna talk about is the way that our brains price effort.

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Think about that for a moment.

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That our brains, as we present them with challenges and difficult

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things that we wanna do, our brains are not passive observers.

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They're sort of looking at this, weighing up a whole bunch of different parameters.

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And what we do know from the science so far is that genetically,

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and in terms of heritable traits, what's passed on to us from our

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parents, is that we are different.

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And this idea of conscientiousness, do you know conscientiousness?

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The ability to, to do the right thing and to keep pressing on and to, and to

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make sure that a task gets finished.

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That's up to fifty percent heritable, which means you either get it

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from your parents or you don't.

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Now, at this point, everybody's listening going, "Uh-oh, which

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group am I in?" Or you're listening going, "Right, this is great.

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So what if I don't have it?

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What if I didn't get that fifty percent heritable

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conscientiousness gene?" That's okay.

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We're gonna… So stay with me because there's really good news

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and that basically, we can actually train ourselves in this area.

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But as I look deeply into this, there's some really interesting studies that

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came out of Vanderbilt University.

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I've actually been there Well, I've been at the front door.

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It's, uh, it's in Nashville, and I took Karen and the kids there a few years ago,

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and, uh, Vanderbilt University was there.

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So there is actually a photograph, not that you care, of me standing

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outside Vanderbilt University.

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I guess that means I can tell people, "Yeah, I've been to Vanderbilt."

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"You studied there?" "Well, I studied the sign on the front

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gate." Anyway, let's press on.

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So in this famous study, there's a person called Treadway who did this huge study,

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and what they did was they put all these people through fMRI machines, functional

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magnetic resonance imaging, which actually looks at the human brain, and it showed

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that people who are motivated, who through all the questionnaires and observations

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came across as really motivated people, tended to show great dope- greater

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dopamine response in the striatum and the ventromedial prefrontal cortex.

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Can you do this now?

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Can you point to your ventromedial prefrontal cortex?

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Well, you actually can, because your prefrontal cortex, you probably know,

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is just right behind your forehead.

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So that, it's really interesting, or well, it's interesting for me, that

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the prefrontal cortex is the last thing that we sort of evolved to have.

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It's the… You know, you've got your limbic system, your animalian brain.

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It's at the base of your skull, near the sort of back of your neck, and

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that's the thing that keeps, you know, regulates temperature and homeostasis

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and blood pressure and fight or flight.

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And then you've got the amygdala, which regulates that sort of stuff.

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And then you've got the prefrontal cortex, the executive functioning

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center of your brain, which is the thing that allows you to think deeply

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about everything that you experience.

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It's-- We're absolutely remarkable.

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I mean, I still say bet on Team Human, because God has given us this

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most remarkable architecture, this incredible architecture that allows

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us to just do such incredible things.

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So back to Vanderbilt.

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They do these studies, and they discover that people who self-report or under

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observational studies come across as motivated and passionate seem to

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have a lot more dopamine activity.

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And if you don't, you, most of you will be familiar with this, but dopamine is simply

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the brain's reward chemical, that when you do something pleasurable or something

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positive, your brain gives you dopamine.

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Unfortunately, you can also get it with cocaine and all sorts of

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things that aren't good for you.

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So the second your brain senses pleasure or enjoyment, it gives you dopamine.

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So what we discovered in these studies is that people who are

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motivated, they could see a compelling future and could work towards it.

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They got more and more sort of dopamine stimulation in their

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ventromedial prefrontal cortex.

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So if anybody ever says to you from now on, "How do you do this?

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How do you just keep pushing yourself when it's hard?" Well, you go, "It's not me.

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It's, it's actually my ventromedial prefrontal cortex."

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People are like, "Of course."

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How silly of me to ask.

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And what they are also discovered in the study is they used this term

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which, um… well, they, they, they broke the group eventually into

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two groups, which sounds terrible.

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There were the go-getters, who had more dopamine action,

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and there were the slackers.

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You think they could've come up with something better, right?

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"What are we gonna call them, Doctor?" "Let's, let's just call them slackers.

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Yeah, that'll sell." So what they discovered is that the slackers had way

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more activity in something called… well, they had a lot of less activity in the

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ventromedial area, but they had a lot more activity in something called the insula.

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So there was a… I guess what I'm getting at with all this, I don't wanna lose

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you in the science or lose myself in the science, but basically, we saw in these

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studies a observable, almost genetic difference in these groups of people.

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So the, one of the sort of comments they made in the study was, uh, that,

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"Individual differences in dopamine function predict people's willingness

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to expend effort for reward."

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And then they said these words, "Motivation itself has

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a neurochemical signature." Listen to that first line again.

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"Individual differences in dopamine function predict people's willingness to

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expend effort for reward." That's kind of the key mechanism, the, the predisposition

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that you have to expend effort for reward.

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So this is kind of the, the mechanism that's gonna begin to

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underpin this journey for us, right?

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That to become passionate about something, to push yourself when it's difficult,

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it's going to be about the relationship that you have in your prefrontal

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cortex, in your sort of highest level of thinking, about the relationship

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between the efforts that you put in and the rewards that you're likely to get.

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And what they find in the so-called slackers, I hate using that

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word, not gonna use it again.

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Watch, just watch me, watch me not use it again.

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But what we find in them is this inability, this hesitance, this

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resistance to expending effort for reward.

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That's gonna come up again in a couple of days.

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We're gonna go a little deeper on that.

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But here is the good news The way to understand this, if you're

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listening to me going, "Well, how do I know which one I am?" Well,

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there'll be some data in your life.

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If you look back at your life and you kinda go, are you the kind of

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person who tends to push themselves a little bit when they have to?

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And maybe you think, "Well, actually, no.

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Jonathan, what am I gonna do?" Well, the f- I want, I want you to draw your

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attention to something interesting.

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Have you noticed what you're listening to?

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You're listening to this.

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You could be listening to the, you know, the International

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Donut Federation podcast.

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You know, you could be listening to the International Couch Resting

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podcast, where, you know, they, they get the laziest people in the

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world on a couch and interview them.

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You're listening to this.

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That's a good sign that if you're still listening to this kind of content,

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there's obviously something in you that is interested in the question,

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regardless of whatever you've been handed.

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So it's not just genetics.

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You know, it's that whole nature-nurture thing.

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Nobody is 100% predictable based on genetics alone.

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Yeah, they're significant, and yeah, they matter.

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I often say, you know, when you meet me personally, I'm never playing in the NBA.

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You know, I'm like 5'7.5", 5'8".

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I ain't playing professional basketball.

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There's nothing I can do about that heritable trait.

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It's a thing.

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It's not going anywhere.

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But your motivation is different.

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So the way to think about it all, the kinda key line here, is that biology

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prices effort differently, but, and here's the good news, the pricing is trainable.

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Listen to this next part.

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Your baseline is not your ceiling.

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So let's put all that together.

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Your biology prices the relationship that you have between…

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Well, to a significant degree, not 100%, but it prices the relationship

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between effort and reward.

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So we've all got some differences there, right?

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We all look out at the world, and some of us are like, "Yeah, I'm just

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gonna… You know, I know that I can do this, and if I just put my

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effort in, I know it's gonna happen."

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And some of us are much more hesitant, and it's actually,

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part of it is gonna be genetic.

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It's gonna be ticking away in the prefrontal ventromedial cortex.

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But it is trainable.

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That's such an interesting, important line.

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Your baseline is not your ceiling.

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Your baseline is not your ceiling.

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So let's finish up on, on that, that we can train how our brains price effort.

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Is that not good news to, good news to you?

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We can train how our brains price effort, and your baseline is not your ceiling.

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So wherever you are in your life right now, if you want to If you

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want to, you can begin to use the skills and tools that we develop

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in this podcast to train yourself differently about the relationship

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between the efforts that you put out and the rewards that you wanna chase.

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So I guess it's like that line from the first Top Gun movie, where they're

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all sitting in that room and they've just arrived, and Tom Skerritt, uh,

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Viper, walks in, he says that famous line, he says, "You guys are good.

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We'll make you better." You know, he's like, "You've come

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in here with ability and talent.

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We're gonna make you even better." So if God blessed you with amazing

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dopamine sensitivity in your ventromedial prefrontal cortex, well, we're gonna

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help you get better. And if you're listening to me going… feeling

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deflated, going, "Well, I don't know.

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I, I don't tend to be the kind of person," well, my friend, as I've

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said, you're listening to this.

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And if you're listening to this, there is still something in you that wants more.

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We are the, we are the creature that wants more.

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We are from, from ancient history, we kept looking out at the world going,

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"I wonder what would happen if we crossed that ocean. I wonder what

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would happen if we crossed over the other side of that mountain range."

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That's who we are.

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Like, we've never settled, and you don't have to settle either.

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So whether you're 15, 50, or 85, there is still so much possibility

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for you if you want there to be.

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There is, I can promise you.

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I've, I have been able to create dramatic turnarounds in my own life

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at different stages, and you can, too.

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Listen, one more time, your baseline is not your ceiling.

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Your baseline is not your ceiling.

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So I want you to stay on this journey with me.

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We've got four more episodes to go over the next few days.

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We're gonna keep digging into this, and the problem that I wanna solve with you is

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how do we increase your confidence, your belief that there is more that you can do?

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Because if I can help you develop that belief, that's gonna be a powerful,

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useful, passionate thing for you, okay?

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So what have we learned today?

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There's a biological basis.

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It's heritable.

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50% of people are higher in conscientiousness, the ability to push

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through and finish difficult tasks.

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Some of us less so.

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But biology is not pure destiny.

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Is that helpful?

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So even if you've been handed a good set of cards, you can get better.

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Even if you feel you didn't get the best cards, you can still improve.

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So let's take that journey together.

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Please make sure you've subscribed.

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I don't want you to miss tomorrow's episode.

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Just subscribe on the podcast here.

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Leave a comment if you could.

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If you're on a desktop or it's, you got your phone there, leaving a

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comment on the podcast really helps it to get found by other people.

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And, um, come and follow me on Instagram, jdoylespeaks.

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I'm posting there all day, every day, so you can see what I'm literally doing.

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And, uh, and, uh, what I, uh, was that a sentence?

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Did you hear that?

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That was just like a massive word salad.

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It's very early in the morning in the studio.

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Uh, YouTube, that's what I was trying to say.

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Jonathan Doyle Speaks on YouTube and the website jonathandoyle.co.C-O.

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Uh, you can book me for speaking events and, uh, there's

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executive coaching there as well.

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So God bless you, my friend.

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I hope that's useful.

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This has been the daily podcast.

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Come back tomorrow for episode two, and you and I are gonna talk again tomorrow.

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